Polo
It aimed to answer the question on everyone’s lips! “Are you a Sucker or a Cruncher?” Nestlé Ireland’s Polo Mint campaign was multi-media and multi-format. When it came to interacting with consumers, Nestlé Ireland used CBS Outdoor’s Opinionator and Dispenser from PurchasePoint. Over the course of the two week campaign 3,300 tubes of Polo Mints were distributed by the Dispenser and Polo fanatics had the chance to vote for their preferred method on the Opinionator.
“We’re really excited about igniting the POLO sucking vs. crunching debate among target consumers with our biggest campaign for ten years.
Using innovative outdoor formats like the Opinionator and Dispenser from CBS Outdoor, POLO can really engage with consumers.
The campaign will reinvigorate the brand through its communication with the nation’s mint eaters and after much internal debate. It will be interesting to see the nation’s preference. POLO eaters habitually belong to one camp or the other, so it’s a simple campaign that all consumers can get really interact with.”
Caroline Burton, Consumer Category Manager Nestlé Ireland.