Fine Gael - Opinionator

There are many ways to gauge public opinion and political parties are masters of the craft!  Fine Gael used the popular PurchasePoint Opinionator to capture the imagination of voters as they went about their daily shopping routines during the Lisbon Treaty debate. 

Each interactive unit had two simple options ; Yes and No.  Votes were displayed on two digital counters giving a real time tally.  Over 60,000 people interacted with the Opinionators over a period of one month on two PurchasePoint sites verifying the Irish public's obsession with politics!