Audience reach

FMCG

60% of Main Shoppers purchase their main grocery shop once per week and over 46% do an additional top-up shop every 2-3 days.*  CBSO Retail media delivers for brands at every step on their path to purchase, engaging with both price-led shoppers and quality conscious shoppers.  * Source: ROI TGI 2011.

Entertainment

This market never loses its appetite for the stars of the silver screen.  The big screen loves a big canvas to give the star treatment to its blockbuster releases.  Our standard billboards and super-size 96 sheets and premium transit media are the perfect media to amplifying the message, while CBS Outdoor retail media enables more clients to engage with the cinema going audience in proximity to the cinemas themselves.

Financial

With nearly 3 million car insurance policies and 3.5 million bank accounts in the market, Irish consumers are immersed in the business of financial matters.*  Nearly €85 million (at rate card value) was spent by advertisers in this sector in 2009.**

CBS Outdoor media delivers valuable audiences  to gain cut-through in this crowded marketplace.

Source: * ROI TGI 2009 **Ad Dynamix 2009

Cosmetics & Toiletries

Over €112 million is spent annually in Ireland on personal care.*  This is a category with strong growth potential as the Irish Male gets serious about looking good!  Target those Glamorous Girls and Gorgeous Guys with a combination of CBS Outdoor media platforms - no consumer is a single media user.  * Source: Ad Dynamix 2009

Telecoms

Maybe it's because we're a nation of talkers and communicators but there are more mobile phones in the Irish market than there are people.  Landlines, Mobiles, Broadband, and DTV all make up this highly competitive and ever-evolving sector.  Advertising expenditure reached over €100 million at rate card value in 2009.*  Our media platforms offer unique big branding opportunities and niche targeting prospects.  * Source:  Ad Dynamix 2009