Research is at the heart of our business. It is important in driving better understanding of our audiences as well as providing an accountable measure of the efficacy of our formats. We are active members of Joint National Outdoor Research (JNOR), the only Outdoor audience measurement system in Ireland. We subscribe to Target Group Index (TGI), Kantar Media. TGI enables us delve into the purchasing behaviours and media consumption of Irish audiences.
Bespoke Research
We invest in bespoke research studies to provide deeper insights and understanding of our audiences. We have invested in studies on digital formats, shopper behaviour and premium transport. This ensures that we, our advertising partners and our asset partners stay abreast of changes in the pace of Irish lives and variations in audience behaviours.