New Digital Ad Platform for Dundrum
“We are making a very significant investment in Dundrum Town Centre which will enable our advertising partners to connect and interact with consumers in an innovative and creative fashion right in the heart of this high profile shopping destination,” said Colin Leahy, managing director, CBS Outdoor Ireland. “It’s a really exciting step in our development as a media company committed to successfully delivering audiences for our clients and revenue streams for our asset partners”
CBS Outdoor has announced that it is to install and market what it says will be Ireland’s largest dedicated digital advertising network at Dundrum Town Centre.
For the new media format, CBS Outdoor has commissioned an architecturally designed pod structure, which complements the internal environment of the mall and is unique to Dundrum Town Centre.
Each pod will house high definition LCD screens, which will be able to run an range of digital advertising content. CBS Outdoor will launch the platform in April 2011.
“We are making a very significant investment in Dundrum Town Centre which will enable our advertising partners to connect and interact with consumers in an innovative and creative fashion right in the heart of this high profile shopping destination,” said Colin Leahy, managing director, CBS Outdoor Ireland. “It’s a really exciting step in our development as a media company committed to successfully delivering audiences for our clients and revenue streams for our asset partners/”