A Spellbinding Media First for Harry Potter from CBSO Ireland

The much anticipated Harry Potter & the Deathly Hallows-Part One features on one of the largest outdoor advertising sites in the country.  Part One in the final adventures of Harry, Hermione and Ron has gone on show on Parkgate Street in Dublin.  The 50 foot advertising wave machine was specially adapted and enhanced by CBS Outdoor and transformed into a 100 foot long creative canvas, reaching just over 20 feet in height, delivering a huge media footprint for Warner Bros.
The CBSO advertising site will be very familiar to anyone travelling from the Heuston Station area across the Liffey. 
Images from the first part in Warner Bros final battle between Harry and Voldemort will feature on a wide variety of CBSO formats including 12 Aircoaches, PurchasePoint sites in shopping centres all over Ireland and on a specially constructed Digiwall in the Square, Tallaght where the Digital advertising panels will run trailers from the movie.
The campaign was devised by OMD International and IIBBDO working alongside Kinetic and CBS Outdoor.

The campaign will run for 2 weeks. 

"The arrival of the biggest film of the year deserves a dramatic announcement.  The Harry Potter phenomenon is unique and the spectacular use of CBSO formats certainly gives the opening of the film on 19th November the big welcome it deserves “, said Marie Lawlor - Sales & Marketing  Director – CBS Outdoor